By Jordana Launch Event

Back in November, by Jordana hosted many top-tier media and freelancers to celebrate the launch of Jordana's new mass produced fashion and footwear line. This press preview highlighted Jordana herself, and specifically showcased the Spring 2017 Peace & Love Collection and other custom designs.

 

Jordana socialized with numerous media editors and gave them their fair share of By Jordana swag: custom by Jordana mini water bottles, various custom sneakers, and some yummy Baked by Melissa tie-dye cupcakes.

She also provided each editor with Peace & Love Sneakers and personalized each pair with the editor’s name, logo or a custom design.

She eagerly explained her personal style and her inspiration for each of the new mass produced styles and prints. In typical Jordana fashion, she kept the atmosphere - and of course the products - bright and colorful! The space was transformed into a vibrant and fun space to capture by Jordana's signature aesthetic. 

This press launch was a great kick-start to Jordana's new collections, and as proof, look at how much she's accomplished since then! We can't wait for all the cool collaborations and sponsorships to come.

ByJordana Featured on Elle Magazine FB Live

By Jordana Featured on Hollywood Life

By Jordana Featured on People StyleWatch

By Jordana Featured on Bustle.com