Back in November, by Jordana hosted many top-tier media and freelancers to celebrate the launch of Jordana's new mass produced fashion and footwear line. This press preview highlighted Jordana herself, and specifically showcased the Spring 2017 Peace & Love Collection and other custom designs.
Jordana socialized with numerous media editors and gave them their fair share of By Jordana swag: custom by Jordana mini water bottles, various custom sneakers, and some yummy Baked by Melissa tie-dye cupcakes.
She also provided each editor with Peace & Love Sneakers and personalized each pair with the editor’s name, logo or a custom design.
She eagerly explained her personal style and her inspiration for each of the new mass produced styles and prints. In typical Jordana fashion, she kept the atmosphere - and of course the products - bright and colorful! The space was transformed into a vibrant and fun space to capture by Jordana's signature aesthetic.
This press launch was a great kick-start to Jordana's new collections, and as proof, look at how much she's accomplished since then! We can't wait for all the cool collaborations and sponsorships to come.