About Jordana

WHERE ART MEETS FASHION

Jordana Schrager is the owner and designer of by Jordana. She first doodled on a pair of white sneakers in high school and wore them to school the next day. After receiving great feedback and many orders for her custom shoes, by Jordana was born. Today, Jordana has created custom hand-drawn sneakers for people all around the world, including celebrities such as Miley Cyrus, Selena Gomez, and Nick Cannon and companies such as SoulCycle, Bloomingdale's, Nordstrom, Adidas, Reebok, Sharpie, Taco Bell, and Jamba Juice. Jordana has recently expanded her business by creating a mass-produced footwear and fashion line sold online and to retail stores across the country. This line offers a variety of products such as footwear, apparel, and accessories, all designed exclusively #byJordana!


  • Jordana
    It all started with slip-on sneakers! I took these blank canvases and transformed them into colorful works of art with my unique and signature style.

  • Jordana
    I designed the perfect leggings to complement my slip-on sneakers. Leggings #byJordana are printed with my signature designs to match the latest collections.

  • Jordana
    Phone cases are essential to every girls’ wardrobe. I designed trendy and fun phone cases to make the perfect fashion accessory!