DSW Block Party

Jordana customized sneakers at the DSW Block Party for both influencers and DSW customers! This event was hosted by Olympians Adam Rippon and Mirai Nagasu, who star in the current DSW campaign!

The Block Party kicked off at a private event, where influencers from the DSW Style Squad stopped by, mingled, and got their shoes customized #byJordana. At the “customize your shoe bar”, Jordana personalized sneakers, such as Converse and Nike, to create unique, one-of-a-kind shoes for guests at the event.

Jordana then moved to the DSW store on 34th street to continue the Block Party celebration! The Olympians held a meet and greet with fans lined up around the store to see them! The excited customers were also able to customize their new purchases with hand-drawn artwork and designs.