My Art


My name is Jordana Schrager and I'm an artist, designer, and founder of by Jordana! My custom designs are personalized and styled to create one-of-a-kind pieces for my customers! My artwork is fun, creative, and colorful, and each design I create is hand-drawn in my unique and signature style.

My Background


My inspiration for by Jordana started in high school, when I doodled on a pair of white sneakers and wore them to school the next day! After receiving many compliments and requests for my customized shoes, by Jordana was born!

Celebrities & Corporate Partners


I've designed custom sneakers and apparel for clients nationwide, including celebrities such as Miley Cyrus, Selena Gomez, Nick Cannon, and P!NK. I've also collaborated with corporate partners, including Bloomingdale's, Nordstrom, Macy's, Saks, Steve Madden, Adidas, Reebok, Converse, Vans, Journeys, SoulCycle, Bandier, Joe's Jeans, Maybelline, Sharpie, Taco Bell, Jamba Juice, Capital One, T-Mobile, and more!


Partners & Collaborations


Take an Inside Look!

See how I design my shoes from start to finish in the videos below!